Tusitala is a digital storytelling studio that creates novel literary experiences. Our work takes many different forms, from digital adaptations of poetry and fiction to extended reality interactives and more.
Our goal is to craft memorable experiences for the contemporary reader with innovative design augmented by creative technology.
We work closely with partners and collaborators to produce bespoke storytelling projects that are interactive, memorable, and impactful. We do this by exploring topics and themes, publishing original digital stories, and creating interactive, artistic experiences.
Our name
‘Tusitala’ means ‘teller of tales’ in Samoan. It was the nickname given to Scottish author Robert Louis Stevenson by the locals of Samoa, where he spent the last years of his life collecting and telling stories. Our work embodies the spirit of a storyteller: using different mediums and techniques to weave narratives that entertain, inspire, and provoke reflection.
Our values
Our logo is a kitsune: a fox in Japanese folklore that can shapeshift and cast spells of illusion which others see, feel and perceive as real. Their powers grow with age, and nine-tailed foxes are the oldest of them all.
Inspired by the kitsune’s intelligence and mischievousness, Tusitala’s values are:
| Knowledge We believe reading shapes how people think and act. In a fast-paced world, stories challenge us to interpret nuance, understand different perspectives, and dare to imagine possible worlds. |
Creative rebellion We continuously push ourselves to challenge conventions, embrace risk, and redefine storytelling boundaries, crafting immersive experiences that defy expectations, and ignite readers’ imagination. |
Versatility We pride ourselves for being adaptable, eclectic, and open to new perspectives. We experiment with different genres, mediums, and platforms in the process of creative adaptation, tailoring our approach to each new project. |
How we work
We develop projects in close collaboration with partners, both corporate and creative.
Our team provides expertise in project management, design, and web development at every stage of a project, from concept to execution:
- Project conceptualisation and management
- User research and design
- Graphic, interaction and user interface design
- Web development
- Event organising and management
Interested in collaborating? Reach out to us here
Meet the Team
Christine Chong
Head
Christine is the head of Tusitala and an experienced arts manager and producer.. She previously worked in academic publishing at NUS Press and arts management at the National Arts Council. She served in the exco of the Singapore Book Publishers Association (2021–24), and organised the Singapore pavilion at the Frankfurt Book Fair. She is also actively involved with the creative technology and literary arts communities.
Vaibhav Sidapara
Tech Lead
Vaibhav is an accomplished full-stack web developer with over ten years of experience. He specialises in the development of web-based applications, augmented reality (AR) and virtual reality (VR) projects, and hybrid mobile applications. He has expertise in database management, software development, and open-source technologies.
Foler Goh
UI/UX Designer
Foler is a UI/UX designer with 12 years of experience in the field, encompassing wayfinding, editorial, and motion graphic design. She holds a BA in Graphic Design from Lasalle College of the Arts and studied animation at Nanyang Polytechnic. This background provided her with exposure to a diverse range of design disciplines, from motion graphics to print. Her versatility and open-minded approach infuse her ideas with multiple perspectives.
Rina Koh
Administrative Manager
Rina brings over 14 years of experience in human resources with multinational corporations (MNCs) and local SMEs. She has a BSc (Hons) in Management from UOL. At Tusitala, she is the PDPA representative, coordinates team learning initiatives, and supports event management, fostering professional development and organisational growth.
Samantha Chan
Marcomm Lead
Samantha has 18 years of experience working within client-side MNCs and local SMEs, covering projects from conferences and press launches, to engagement campaigns, workshops and exhibitions. She has a B.Comm (Hons) from NTU, and supports small businesses and a music charity in social media and event management.
Christine Chong
Head
Christine is the head of Tusitala and an experienced arts manager and producer.. She previously worked in academic publishing at NUS Press and arts management at the National Arts Council. She served in the exco of the Singapore Book Publishers Association (2021–24), and organised the Singapore pavilion at the Frankfurt Book Fair. She is also actively involved with the creative technology and literary arts communities.
Vaibhav Sidapara
Tech Lead
Vaibhav is an accomplished full-stack web developer with over ten years of experience. He specialises in the development of web-based applications, augmented reality (AR) and virtual reality (VR) projects, and hybrid mobile applications. He has expertise in database management, software development, and open-source technologies.
Foler Goh
UI/UX Designer
Foler is a UI/UX designer with 12 years of experience in the field, encompassing wayfinding, editorial, and motion graphic design. She holds a BA in Graphic Design from Lasalle College of the Arts and studied animation at Nanyang Polytechnic. This background provided her with exposure to a diverse range of design disciplines, from motion graphics to print. Her versatility and open-minded approach infuse her ideas with multiple perspectives.
Rina Koh
Administrative Manager
Rina brings over 14 years of experience in human resources with multinational corporations (MNCs) and local SMEs. She has a BSc (Hons) in Management from UOL. At Tusitala, she is the PDPA representative, coordinates team learning initiatives, and supports event management, fostering professional development and organisational growth.
Samantha Chan
Marcomm Lead
Samantha has 18 years of experience working within client-side MNCs and local SMEs, covering projects from conferences and press launches, to engagement campaigns, workshops and exhibitions. She has a B.Comm (Hons) from NTU, and supports small businesses and a music charity in social media and event management.
Our clients
Our collaborators
